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Shiseido Expands China R&D

Upgrades innovation center in Beijing

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By: TOM BRANNA

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Shiseido keeps investing in R&D. The company has opened a new office building for its China Innovation Center, Shanghai Branch to reinforce the R&D capability in China. The opening ceremony was held on November 11, 2016. This R&D upgrade includes site expansion and an increased number of researchers. With the transfer of marketing functions for Chinese market from Japan to China in the past year, the new structure in the region is created to allow for independent one-stop operatio...

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